Hi, I'm Gabriela — a Copenhagen-based designer working across brands, campaigns and experiences.
I combine creative thinking with hands-on execution, moving from concepts and visual identities to campaigns, content and physical experiences.
I'm drawn to work where design, culture and people meet — creating ideas that connect, engage and have a purpose.
Selected work across brand identity, campaigns, content and physical experiences.
01
Visual Identity · Brand Activation · Graphic Design · Production
For TechBBQ, I developed the visual identity and brand activation for mellow designs' Founders Lounge, translating the brand into a distinct physical and digital experience.
Inspired by the architecture of the space, I combined bold typography, technical drawings and organic graphics into a flexible system applied across social content, signage, banners and print.
02
Content Creation · Graphic Design · Social Media · Brand Communication
I worked across content, campaigns and activations, helping translate Nordenstjerne's brand into consistent digital and physical experiences.
For social media, I created visual content around products, seasonal moments and brand stories, building a more cohesive day-to-day brand presence.
03
Brand Redesign · Visual Identity · Events · Digital & Physical
I led the redesign of Café Nexus to create a clearer visual connection with CBS Students while preserving Nexus' own personality.
The new identity became a flexible system across social media, events, promotional materials, the website and the physical café.
04
Research · Naming · Brand Strategy · Visual Identity · Logo Design · Launch Strategy
For sustainability-focused gourmet mushroom startup Toad's Farm, I worked with the team from the earliest stages of brand development — from research, naming and positioning to visual identity and launch strategy.
I developed the logo and visual system, translating the brand's sustainability and circular-economy principles into a playful, recognizable identity.
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